What if a clock didn’t need a case? What if the packaging itself was the clock body?
We often overcomplicate things, but the Heart of Clock by Wild Zoo Design Studio proves that less can be more, turning its packaging into the clock itself.
Inspired by toy blister packs, Heart of Clock encases the clock movement in a transparent PVC shell, making it instantly functional—no additional housing required.
The printed cardboard insert is the clock face and is also designed to slot easily for quick battery installation or time adjustments.
The clock hands snap into place effortlessly.
By eliminating excess materials, Heart of Clock is waste-free, easy to use, and ready to hang straight out of the package—just like it would be displayed on a store shelf.
By turning packaging into product, Heart of Clock makes us rethink the way we design, produce, and consume.
With zero waste and simple usability, less is truly more sometimes.
This blog post features images sourced from public online platforms. All images are used for educational and review purposes. Copyright remains with the respective owners.
If you are the owner of any image(s) and would like them removed or credited differently, please contact me, and I will promptly make the necessary adjustments.